Managing and marketing tourist destinations: strategies to gain a competitive edge
Auteur :
Kozak, Metin / Baloglu, Seyhmus
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415991711
Date de publication :
21 oct. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.