Handbook of tourist behavior: theory & practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415993609
Date de publication :
12 déc. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.