Marketing: volume 5
Éditeur :
Elsevier Science & Technology
ISBN :
9780444889577
Date de publication :
26 nov. 1993
Dimensions :
24,1 x 15,9 cm
Poids :
1830 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.