Winning at new products, 5th edition: creating value through innovation
Auteur :
Cooper, Robert
Éditeur :
Basic Books
ISBN :
9780465093328
Date de publication :
28 sept. 2017
Dimensions :
22,8 x 15,2 x 3,4 cm
Poids :
459 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
USA
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar