Introduction to behavioral economics
Auteur :
Just, David R.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470596227
Date de publication :
28 févr. 2014
Dimensions :
23,4 x 19,1 x 1,8 cm
Poids :
748 g
Langue :
Anglais
Pays d'origine :
USA
* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.