Samsung electronics: and the struggle for leadership of the electronics industry
Auteur :
Michell, Anthony
Éditeur :
Michell, Anthony
ISBN :
9780470822661
Date de publication :
7 déc. 2010
Dimensions :
22,8 x 15,7 x 2,1 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Revealing the strategies of one of the world's most profitable companies This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.