Road to luxury, the: the evolution, markets, and strategies of luxury brand management
Auteur :
Som, Ashok / Blanckaert, Christian
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470830024
Date de publication :
20 mars 2015
Dimensions :
23,6 x 16,0 x 2,7 cm
Poids :
739 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.