Is it all about image?: how pr works in architecture
Auteur :
Iloniemi, Laura
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470866900
Date de publication :
20 août 2004
Dimensions :
24,0 x 16,3 x 1,5 cm
Poids :
603 g
Langue :
Anglais
Pays d'origine :
USA
Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is complicated, indeed.