Marketing management for the hospitality industry: a strategic approach
Auteur :
Reich, Allen Z.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471310129
Date de publication :
16 avr. 1997
Dimensions :
24,4 x 19,8 x 3,7 cm
Poids :
1128 g
Langue :
Anglais
Pays d'origine :
USA
The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.