Advertising concept book, the: think now, design later
Auteur :
Barry, Pete
Éditeur :
Thames & Hudson Ltd
ISBN :
9780500518984
Date de publication :
11 août 2016
Dimensions :
23,8 x 20,0 cm
Poids :
1330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.