Rowntree and the marketing revolution, 1862–1969
Auteur :
Fitzgerald, Robert
Éditeur :
Cambridge University Press
ISBN :
9780521023788
Date de publication :
25 janv. 2007
Dimensions :
24,0 x 15,4 x 3,9 cm
Poids :
1062 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.