National cultures and international competition: the experience of schering ag, 1851–1950
Auteur :
Kobrak, Christopher
Éditeur :
Cambridge University Press
ISBN :
9780521101219
Date de publication :
12 févr. 2009
Dimensions :
22,9 x 15,2 x 2,4 cm
Poids :
630 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950.