Rethinking performance measurement: beyond the balanced scorecard
Auteur :
Meyer, Marshall W.
Éditeur :
Cambridge University Press
ISBN :
9780521103268
Date de publication :
19 mars 2009
Dimensions :
22,9 x 15,2 x 1,3 cm
Poids :
330 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.