Trust and power: consumers, the modern corporation, and the making of the united states automobile market
Auteur :
Clarke, Sally H.
Éditeur :
Cambridge University Press
ISBN :
9780521120388
Date de publication :
28 août 2009
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
470 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.