Future of the mass audience, the
Auteur :
Neuman, W. Russell
Éditeur :
Cambridge University Press
ISBN :
9780521413473
Date de publication :
31 janv. 1992
Dimensions :
23,7 x 15,7 x 1,4 cm
Poids :
438 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.