Rowntree and the marketing revolution, 1862–1969
Auteur :
Fitzgerald, Robert
Éditeur :
Cambridge University Press
ISBN :
9780521435123
Date de publication :
5 janv. 1995
Dimensions :
23,4 x 15,6 x 4,1 cm
Poids :
1240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.