Emerging multinationals in emerging markets
Éditeur :
Cambridge University Press
ISBN :
9780521513869
Date de publication :
16 avr. 2009
Dimensions :
23,5 x 15,8 x 2,7 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today's global economy.