Consumer democracy: the marketing of politics
Auteur :
Scammell, Margaret
Éditeur :
Cambridge University Press
ISBN :
9780521545242
Date de publication :
10 févr. 2014
Dimensions :
21,5 x 14,0 x 1,3 cm
Poids :
280 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good.