Insurance and behavioral economics: improving decisions in the most misunderstood industry
Auteur :
Kunreuther, Howard C. / Pauly, Mark V. / McMorrow, Stacey
Éditeur :
Cambridge University Press
ISBN :
9780521608268
Date de publication :
28 janv. 2013
Dimensions :
22,8 x 15,2 x 1,8 cm
Poids :
460 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.