We interrupt this newscast: how to improve local news and win ratings, too
Auteur :
Rosenstiel, Tom / Just, Marion / Belt, Todd / Pertilla, Atiba / Dean, Walter / Chinni, Dante
Éditeur :
Cambridge University Press
ISBN :
9780521691543
Date de publication :
30 avr. 2007
Dimensions :
23,5 x 16,1 x 1,4 cm
Poids :
350 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.