Economics of franchising, the
Auteur :
Blair, Roger D. / Lafontaine, Francine
Éditeur :
Cambridge University Press
ISBN :
9780521772525
Date de publication :
11 avr. 2005
Dimensions :
23,5 x 15,9 x 2,6 cm
Poids :
574 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.