Insead-wharton alliance on globalizing, the: strategies for building successful global businesses
Éditeur :
Cambridge University Press
ISBN :
9780521835718
Date de publication :
20 sept. 2004
Dimensions :
23,6 x 15,9 x 3,9 cm
Poids :
887 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.