Time for a model change: re-engineering the global automotive industry
Auteur :
Maxton, Graeme P. / Wormald, John
Éditeur :
Cambridge University Press
ISBN :
9780521837156
Date de publication :
4 nov. 2004
Dimensions :
25,5 x 18,0 x 2,4 cm
Poids :
765 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines the important automotive industry, focusing on what can be done in response to more difficult market conditions, and making recommendations for change to safeguard future prosperity and to satisfy the industry's stakeholders. The book covers the development and possible future of this key sector in modern business.