Brand society: how brands transform management and lifestyle
Auteur :
Kornberger, Martin
Éditeur :
Cambridge University Press
ISBN :
9780521898263
Date de publication :
21 janv. 2010
Dimensions :
24,5 x 17,3 x 1,5 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.