Brand planning for the pharmaceutical industry
Auteur :
MacLennan, Janice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566085208
Date de publication :
5 juil. 2004
Dimensions :
29,7 x 21,0 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.