Market orientation: transforming food and agribusiness around the customer
Auteur :
Hingley, Martin / Custance, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566092084
Date de publication :
28 janv. 2010
Dimensions :
24,6 x 17,4 cm
Poids :
771 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.