Managerial economics
Auteur :
Boyes, William J.
Éditeur :
Boyes, William J.
ISBN :
9780618988624
Date de publication :
2 févr. 2011
Dimensions :
25,4 x 20,3 x 2,5 cm
Poids :
449 g
Langue :
Anglais
Pays d'origine :
USA
Introduces non-majors to the power of economics in business decision making. In addition to traditional principles of price theory, this title examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.