Language of advertising, the
Auteur :
Vestergaard, Torben / Schroder, Kim
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780631127437
Date de publication :
11 avr. 1985
Dimensions :
22,9 x 15,4 x 1,1 cm
Poids :
312 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.