Shaping the industrial century: the remarkable story of the evolution of the modern chemical and pharmaceutical industries
Auteur :
Chandler, Alfred D.
Éditeur :
Harvard University Press
ISBN :
9780674017207
Date de publication :
30 avr. 2004
Dimensions :
23,5 x 15,6 cm
Langue :
Anglais
Pays d'origine :
USA
Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies forged ahead while others failed.