Market rebels: how activists make or break radical innovations
Auteur :
Rao, Hayagreeva
Éditeur :
Princeton University Press
ISBN :
9780691134567
Date de publication :
21 déc. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
428 g
Format :
B315
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.