Gauging public opinion
Auteur :
Cantril, Hadley
Éditeur :
Princeton University Press
ISBN :
9780691627694
Date de publication :
8 déc. 2015
Dimensions :
23,5 x 15,2 cm
Poids :
454 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating