Empire of direct mail: how conservative marketing persuaded voters and transformed the grassroots
Auteur :
Moriyama, Takahito
Éditeur :
University Press of Kansas
ISBN :
9780700633418
Date de publication :
26 août 2022
Dimensions :
22,8 x 15,2 x 1,4 cm
Poids :
363 g
Langue :
Anglais
Pays d'origine :
USA
The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.