Introduction to retailing
Auteur :
Cant, Mike C.
Éditeur :
Juta Academic
ISBN :
9780702151651
Date de publication :
31 déc. 2004
Dimensions :
26,0 x 18,0 cm
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Identifies key elements and components of starting a retail business. This book discusses certain issues that are deemed to be essential in the running of a retail business: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; and, promoting sales.