New tourism ventures: an entrepreneurial & managerial approach
Auteur :
Tassiopoulos, Dimitri
Éditeur :
Juta & Company Ltd
ISBN :
9780702178047
Date de publication :
15 oct. 2010
Dimensions :
18,0 x 26,0 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. This title provides a grounding of how to create and manage tourism ventures. It discusses the subject within the context of international best practice and research.