Fundamentals of merchandising
Éditeur :
Juta & Company Ltd
ISBN :
9780702186936
Date de publication :
1 janv. 2012
Dimensions :
24,5 x 16,5 x 1,3 cm
Poids :
412 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Offers practical information on the merchandising industry, emphasising the importance of accurate market research. Includes case studies of actual businesses and self-assessment questions to reinforce learning. Topics include store location, layout and design, merchandise planning, control and pricing, and supply chain management.