Marketing of engineering services (engineering management series)
Auteur :
Scanlon, Brian
Éditeur :
Scanlon, Brian
ISBN :
9780727713483
Date de publication :
1 janv. 1994
Dimensions :
21,6 x 13,8 x 0,9 cm
Poids :
200 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This title provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.