Twenty-first-century media industry, the: economic and managerial implications in the age of new media
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780739140031
Date de publication :
22 juin 2010
Dimensions :
24,1 x 16,2 x 2,6 cm
Poids :
628 g
Langue :
Anglais
Pays d'origine :
USA
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.