Twenty-first-century media industry, the: economic and managerial implications in the age of new media
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780739140048
Date de publication :
15 juil. 2011
Dimensions :
23,2 x 15,6 x 1,9 cm
Poids :
463 g
Langue :
Anglais
Pays d'origine :
USA
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.