Rethinking prestige branding: secrets of the ueber-brands
Auteur :
Schaefer, Wolfgang / Kuehlwein, JP
Éditeur :
Kogan Page Ltd
ISBN :
9780749470036
Date de publication :
3 mai 2015
Dimensions :
23,5 x 15,5 x 1,5 cm
Poids :
425 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.