Kapferer on luxury: how luxury brands can grow yet remain rare
Auteur :
Kapferer, Jean-Noël
Éditeur :
Kogan Page Ltd
ISBN :
9780749474362
Date de publication :
3 mars 2015
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
371 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.