Campaigns that shook the world: the evolution of public relations
Auteur :
Rogers, Danny
Éditeur :
Kogan Page Ltd
ISBN :
9780749475093
Date de publication :
3 oct. 2015
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
361 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.