Stickier marketing: how to win customers in a digital age
Auteur :
Leboff, Grant
Éditeur :
Kogan Page Ltd
ISBN :
9780749476267
Date de publication :
3 janv. 2015
Dimensions :
24,0 x 16,1 x 1,9 cm
Poids :
571 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.