Malcolm mcdonald on marketing planning: understanding marketing plans and strategy
Auteur :
McDonald, Malcolm
Éditeur :
Kogan Page Ltd
ISBN :
9780749478216
Date de publication :
3 nov. 2016
Dimensions :
23,5 x 15,5 x 1,0 cm
Poids :
295 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.