Fluid consumer, the: next generation growth and branding in the digital age
Auteur :
Correia, Teo
Éditeur :
Kogan Page Ltd
ISBN :
9780749478377
Date de publication :
3 nov. 2016
Dimensions :
21,5 x 15,5 x 1,5 cm
Poids :
410 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.