Persuasive copywriting: using psychology to engage, influence and sell
Auteur :
Maslen, Andy
Éditeur :
Kogan Page Ltd
ISBN :
9780749479084
Date de publication :
3 mars 2016
Dimensions :
24,1 x 16,3 x 1,8 cm
Poids :
544 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.