Kapferer on luxury: how luxury brands can grow yet remain rare
Auteur :
Kapferer, Jean-Noël
Éditeur :
Kogan Page Ltd
ISBN :
9780749479121
Date de publication :
3 mars 2016
Dimensions :
24,0 x 16,5 x 1,7 cm
Poids :
520 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.