Rethinking prestige branding: secrets of the ueber-brands
Auteur :
Schaefer, Wolfgang / Kuehlwein, JP
Éditeur :
Kogan Page Ltd
ISBN :
9780749479220
Date de publication :
3 mars 2016
Dimensions :
24,0 x 16,4 x 2,0 cm
Poids :
564 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.