Malcolm mcdonald on value propositions: how to develop them, how to quantify them
Auteur :
McDonald, Malcolm / Oliver, Grant
Éditeur :
Kogan Page Ltd
ISBN :
9780749481766
Date de publication :
3 oct. 2018
Dimensions :
23,0 x 15,7 x 1,5 cm
Poids :
400 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.