Gen z frequency, the: how brands tune in and build credibility
Auteur :
Witt, Gregg L. / Baird, Derek E.
Éditeur :
Kogan Page Ltd
ISBN :
9780749482480
Date de publication :
3 sept. 2018
Dimensions :
23,5 x 15,7 x 1,5 cm
Poids :
390 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.