Smarketing: how to achieve competitive advantage through blended sales and marketing
Auteur :
Hughes, Timothy / Gray, Adam / Whicher, Hugo
Éditeur :
Kogan Page Ltd
ISBN :
9780749483586
Date de publication :
3 oct. 2018
Dimensions :
23,3 x 15,7 x 1,4 cm
Poids :
380 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.